2011年11月5日土曜日

what a load of rubbish



These grapes? Rubbish.

According to the market anyway.

Too many grapes missing from each bunch. Missing because we had too much rain at the wrong end of the season and some grapes went moldy.

They were removed and this is what was left.

Still plenty of grapes and all perfect.

But not a perfect bunch and so the farmer couldn't sell them.

Which I think is a lot of rubbish.

Not the grapes the way of thinking.

But all was not lost and our family was very grateful to help friend J with her rubbish problem.

Coming form a country where you buy fruit by the kilo and a few non-perfect grapes, a bruised apple, a squishy mandarin is disappointing but not a deal breaker I find the Japanese obsession with agricultural perfection very hard to understand.

Especially when it means so much perfectly edible produce is wasted as it doesn't meet the ridiculously high standards.

The whole thing's a load of rubbish really.

7 件のコメント:

Gina さんのコメント...

I agree completely. : )

Smart of you to take them off her hands. : ) Yumm.

jojoebi さんのコメント...

totally agree but that said, the fruit and veg is so expensive I am picky! I don't want to pay of fortune for 4 apples then find one of them bruised to buggery!

I got shouted at once in Parco for picking up the peaches and checking them each one was ¥400 and everyone I picked up was badly bruised underneath - I shouted at the guard and told him where he could shove his peaches! the cheek.

kasandora さんのコメント...

perhaps some home made wine in your future? Was there a glut? or just a few bunches?

Cecilia さんのコメント...

I think there is a niche marketing opportunity for you here Heather. I don't buy fruit much - lots of vegies but not much fruit - at least compared with how much I would eat in Aus. It's too expensive in tokyo. I grew up surrounded by fruit trees and had no sense fruit cost money...

I am sure there would be people who would need very little educating before they'd be happy to buy them...

What a pity - but surely an opportunity for someone as well...

Naomi さんのコメント...

I stumbled on the Japanese food pyramid recently and was interested to note that fruit comes at the top end of the pyramid. Indicating it is what you eat the least. It is the opposite of the food pyramid in Western countries like Australia. I guess its because traditionally sweet fruits were rare, hence expensive. To keep it being expensive they have to be perfect to be sold. But if most people need to eat it least of all, its not necessary to buy it in large quantities. Therefore they need to be extra perfect as not many are bought. ??

Cecilia さんのコメント...

I bought Kizu Ari mikan from Ehime yesterday. They are delicious - it was the last bag left in the supermarket. Maybe things are starting to change....

thefukases さんのコメント...

I agree Cecilia, I think there are more and more people saying what does a patch of yellow on my red apple matter? One of the big turning points up here was about 4-5 years ago when there was a big typhoon in November and many farmers lost nearly all their crop as they fell off the trees. There was a big push (tv/ newspaper etc) to support the farmers by buying giant bags of windfalls at rock bottom prices. It worked too well and people were driving up from Tokyo and buying 100 kilos or so and they all sold out! Now adays many farmers will sell the seconds (wrong shape/ too small- think regular Aussie size!- missing the stalk etc) privately for 2000 yen a box rather than 500 yen a crate to the juice company. So much so that the juice company had to put their prices up! Here's to a more realistic way of thinking about fruit!